Brand Marketing Manager (Setapp)

About the role

MacPaw seeks a Brand Marketing Manager for Setapp, remote available in Ukraine/Europe, to lead end-to-end brand strategy, campaigns, budgets, analytics, research, and a small team across PR, influencers, social, events, and developer communities. A portfolio of brand/marketing work is required.

Requirements

• Translate business and marketing goals into measurable brand strategy
• Design, launch and evaluate complex campaigns across PR, social, influencers and events
• Manage budgets and assess spend efficiency
• Use brand analytics and perceptual/behavioral metrics to make decisions
• Lead and motivate diverse teams
• Build and activate professional communities such as developers
• Experience in evidence-based marketing

What you'll do

• Own Setapp brand strategy and grow awareness, perception and reputation
• Plan and manage campaigns across PR, influencers, social and events
• Build forecasts and budgets and own spend
• Measure campaign impact and adapt strategy
• Lead internal specialists and agencies
• Research customer behavior and use insights to sharpen strategy

Where this was posted

• macpaw.com

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