Consumer Insights Associate

About the role

IFF’s active full-time Consumer Insights Associate role in hybrid Shanghai was reposted two weeks ago and routes applicants to IFF’s Workday careers portal. The role designs consumer research, manages statistical analysis and fieldwork, develops insights and business recommendations, and coordinates research agencies and global teams. It requires over three years of consumer insights or market research experience, quantitative and qualitative methods, research platforms, project management, and fluent English and Mandarin.

Requirements

• Bachelor’s degree or above in Marketing, Psychology, Statistics, Consumer Science, Business, Social Sciences or related field
• More than 3 years of experience in consumer insights, market research, sensory science or related work
• Strong understanding of quantitative and qualitative research methods
• Experience in statistical analysis and interpretation using consumer research tools
• Translate complex data into business recommendations
• Strong project management and stakeholder management
• Fluent English and Mandarin

What you'll do

• Design consumer research to answer learning needs and customer validation requirements
• Manage statistical analysis, fieldwork logistics and databases
• Generate insights, customer opportunities and recommendations
• Identify unmet needs and define customer opportunities
• Prepare presentations for customers, workshops, events and internal teams
• Brief and negotiate with external research agencies
• Collaborate with regional and global consumer insights teams on China projects
• Track research budgets

Where this was posted

• LinkedIn

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