Digital Marketing Specialist

About the role

Digital Marketing Specialist – Omnichannel & Own Retail. The role manages websites, content, newsletters, CRM communications, analytics and optimization for brands including Alcro, Alcro Studio and Beckers. Requires fluent Swedish and very good English.

Requirements

• Relevant education in digital marketing or equivalent
• 2–3 years of experience in digital customer experience, website optimization, content management, e-commerce or digital marketing
• Strong understanding of UX principles and SEO; experience with CMS and marketing automation systems
• Experience with analytics tools such as Google Analytics and Hotjar
• Fluent Swedish and very good English

What you'll do

• Manage, publish and optimize web content for brand websites
• Create landing pages and copy for web, newsletters and CRM communications
• Monitor website performance and user behavior; plan and evaluate A/B tests
• Coordinate local marketing plans with Swedish and EMEA teams
• Support digital projects including online merchandising and automated customer journeys

Where this was posted

• LinkedIn

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