Product Marketing / GTM Lead

About the role

Remote senior, hands-on Product Marketing/GTM role at a hospitality technology company. Own positioning, market validation, launch plans, metrics, sales enablement, and GTM systems. Requires 7+ years with B2B SaaS/product marketing and technical launches; pay is competitive but unspecified.

Requirements

• 7+ years marketing with B2B SaaS/product marketing/GTM/growth exposure
• Owned launches for complex technical or SaaS products
• Strong ICP, positioning, segmentation, and launch planning
• Measurable pipeline, revenue, and ROI outcomes
• Experience working with Product and Sales
• Excellent English communication and copywriting

What you'll do

• Own GTM approach and product positioning
• Plan launches and market validation
• Measure CAC, funnel quality, pipeline, activation, and ROI
• Create sales enablement materials
• Run growth experiments and optimize funnels
• Build repeatable GTM and reporting processes

Where this was posted

• LinkedIn

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