Social Media Marketing Assistant

About the role

Watsons Singapore seeks a Social Media Marketing Assistant for daily content, community management and campaign operations. Duties include content production and editing, captions, publishing, Simplified Chinese translation and XHS, customer response support, trackers and campaigns. The posting specifies weekday office-hour check-ins and weekend/public-holiday coverage with a 10pm check-in and a 2-minute response KPI. It requires English and Mandarin plus digital marketing and social-platform familiarity.

Requirements

• Minimum diploma or degree in Marketing, Retail, eCommerce or related discipline
• Relevant digital marketing experience in retail or eCommerce preferred
• Detail-oriented and organised with a strong interest in social media
• Able to work in a fast-paced environment and follow structured processes
• Good written and spoken English and Mandarin to support content translation
• Experience with CapCut or equivalent video editing, Photoshop, Illustrator and Canva
• Familiarity with TikTok, Instagram and Facebook

What you'll do

• Execute day-to-day social content, community management and campaign operations with the in-house social team
• Prepare and execute content, coordinate filming, make basic edits and follow brand voice and campaign guidelines
• Draft captions, schedule and publish posts, and verify promotional messaging
• Translate content into Simplified Chinese and format and organise XHS posts and assets
• Respond to customers via social platforms and Freshchat, follow templates, escalate when needed and maintain logs
• Provide community-management check-ins during weekday office hours and on weekends and public holidays
• Maintain trackers and reporting sheets, set up campaigns, and coordinate approvals and assets

Where this was posted

• LinkedIn

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