Islamabad, Pakistan
Product Designer and UX Strategist who leads end-to-end UX strategy across telecom, ad-tech, and e-commerce platforms. Led the UX overhaul of a core B2C app targeting a jump from 8% to 12% of total company revenue, and redesigned a procurement dashboard that helped close a $12 million client engagement with BAT. Works across UX audits, A/B testing, and cross-functional collaboration.
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