Insights Analyst

About the role

Full-time on-site Insights Analyst role for SodaStream Australia, part of PepsiCo, located in Knoxfield, Victoria. Posted two weeks ago and routed through PepsiCo’s official careers site. The position leads consumer and shopper research, integrates analytics, supports category/brand decisions, and coordinates with global insights. Requires four years of similar insights experience, mixed-method research, strong Excel/PowerPoint/Power BI, and Australian FMCG knowledge.

Requirements

• Bachelor’s degree in Marketing, Business, Commerce, Data Science or related field
• 4 years of insights experience in a similar position
• Experience with qualitative and quantitative consumer research techniques
• Experience with retailer point-of-sale or scan data, shopper and consumer panels
• Strong communication and ability to present complex insights
• Strong Microsoft Office and Power BI skills
• FMCG commercial acumen and Australian retailer dynamics preferred

What you'll do

• Lead marketing research to answer questions about shopping, branding, positioning, consumption and advertising
• Develop and analyze research and data to optimize consumer experience
• Use analytical techniques to identify root causes and growth hypotheses
• Analyze business operations and shopper/consumer data to provide tactical and strategic recommendations
• Coordinate Australia-specific research with global insights teams
• Analyze customer lifetime value drivers and consumer trends

Where this was posted

• LinkedIn

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