Marketing Campaign Executive

About the role

Current full-time permanent hybrid role at UK-based listed Wilmington plc, based in London, Birmingham or Leicester. The role runs B2B multichannel campaigns, email and marketing automation, content, segmentation, tracking, reporting and cross-functional coordination. Requires prior marketing operations/campaign execution/coordination and Marketo or similar marketing automation. No minimum years stated.

Requirements

• Experience in B2B marketing operations, campaign execution, or marketing coordination
• Experience using Marketo or similar marketing automation/email platform
• Experience writing and adapting multichannel marketing content
• Strong organization and project management
• Excellent communication and stakeholder management
• Email marketing, segmentation, and campaign deployment knowledge
• Google Analytics, Power BI, A/B testing, HTML/CSS, or paid media are helpful

What you'll do

• Build and deploy multichannel campaigns in Marketo, email, web, paid media and social
• Set tracking, attribution, audience segmentation and reports
• Quality check campaign assets and customer journeys
• Write and adapt campaign content across email, social, landing pages and other channels
• Coordinate timelines and assets across multiple business units
• Manage multiple campaigns across several brands
• Monitor campaigns and improve processes

Where this was posted

• LinkedIn

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