Senior CRM Manager

About the role

Remote Senior CRM Manager in social entertainment. Hands-on lifecycle experiments across email, push, SMS, and in-product channels, using customer data, retention and revenue metrics. Requires strong Russian and English B2+; compensation is disclosed during recruiting.

Requirements

• CRM/CDP systems, HTML, spreadsheets, Jira/Confluence, BI tools
• Understanding of open rate, conversion, retention, churn, and unsubscribe metrics
• Business metrics including revenue, ARPPU, and LTV
• Strong Russian and English (B2+)
• SQL is a plus

What you'll do

• Develop hypotheses from customer and lifecycle data
• Build business specifications and quantify potential impact
• Launch and analyze email, push, SMS, and in-product experiments
• Own retention and churn-prevention initiatives
• Work with product, UX, development, and analytics teams
• Improve processes and launch new channels

Where this was posted

• LinkedIn

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