Global CRM Communications Specialist

About the role

Global CRM communications role for Penfolds and CellarDoor.Co. Plans and executes CRM campaigns, segmentation, customer journeys and engagement analysis. CRM/digital marketing experience required; no years specified.

Requirements

• Experience in CRM, loyalty, digital marketing or customer engagement
• Understanding of segmentation, lifecycle marketing and personalization
• Data-driven ability to translate insights into campaigns
• Experience with CRM and marketing platforms
• Strong stakeholder and written communication skills

What you'll do

• Manage global CRM communications calendar
• Create campaigns across email, SMS, social and automated journeys
• Grow member database and monitor engagement
• Optimize customer journeys and segmentation strategies
• Develop data-informed CRM content

Where this was posted

• LinkedIn

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