Manager- Strategy

About the role

Hybrid Mumbai Manager Strategy in Zenith. Uses audience, category, consumer and media analysis to develop growth recommendations and support marketing effectiveness and measurement. Requires 3-5 years in strategy, consumer insights, media planning or marketing analytics.

Requirements

• 3-5 years in Strategy, Consumer Insights, Media Planning, Marketing Analytics, Measurement or related consulting roles
• Strong audience profiling and consumer research skills
• Understanding of media measurement, attribution, MMM, ROI and marketing effectiveness

What you'll do

• Lead audience profiling and segmentation
• Develop audience, category and competitive analyses
• Translate consumer, market and media insights into recommendations
• Support marketing effectiveness, MMM and ROI projects
• Present insight-led narratives to clients and stakeholders

Where this was posted

• careers.publicisgroupe.com

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