Assistant Brand Manager

About the role

Full-time Assistant Brand Manager in Shanghai for The LEGO Group. Supports a China category with consumer-focused integrated go-to-market strategy; leads marketing campaigns and multi-touchpoint content planning; adapts global positioning to China; and collaborates with digital, media, PR, retail and agencies. Requires a bachelor degree, 3+ years of brand marketing experience, business analytics/project management, and Chinese and English.

Requirements

• Bachelor degree
• 3+ years brand marketing or brand management experience
• Strong marketing, business analytics and project management skills
• Proficient in Chinese and English

What you'll do

• Drive category strategy and integrated go-to-market plans for LEGO China
• Lead campaign projects from planning to execution
• Coordinate multi-touchpoint content activities to drive sales and brand impact
• Adapt global strategy to the Chinese market
• Collaborate with media, social/digital, public relations, retail and external agencies

Where this was posted

• lego.wd103.myworkdayjobs.com

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