Assistant Brand Manager

About the role

Full-time Shanghai Assistant Brand Manager at Pernod Ricard. Supports annual brand plans using consumer insights, business analysis and competitor studies; executes campaigns across media, social and offline events; develops social content calendars; coordinates new product launches and collaborates with teams and agencies. Requires 5+ years marketing experience, English and Mandarin fluency, and a bachelor degree.

Requirements

• 5+ years marketing experience
• Media, social and offline event planning and execution
• Deep understanding of youth culture
• Fluent written and spoken English and Mandarin
• Bachelor degree or higher

What you'll do

• Support annual brand planning from consumer insights, business analysis and competitive research
• Plan and execute integrated campaigns including media, social and offline events
• Develop owned media content strategy and social calendar
• Coordinate product launch processes, forecasts, compliance and supply
• Work with cross-functional teams, agencies and stakeholders

Where this was posted

• pernodricard.wd3.myworkdayjobs.com

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